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When first hired for the E*TRADE account at Grey, our team was asked to explore a more elegant and refined print look for 2012. The first 2 ads were my favorites among the multiple rounds. The last 2 ads feature the bought and published look for 2012 that we are still applying today.Graphic Design, Print Design2012 -
Posters & collateral for LaunchPad's film festival hosted at Grey New York.Branding, Graphic Design, Print Design2012 -
Digital banner storyboards for E*TRADEAdvertising, Art Direction, Digital Art2012 -
Grey believes in rewarding heroic failures, and it doesn't stop at advertising. This logo design and poster for Heroic Failure Karaoke promoted a Creative Week after party where Creative Week attendees can flex their golden pipes, even if they didn't win a golden pencil.Branding, Graphic Design2012 -
The Humor Code is the concept of a scholar and a skeptic searching the world for the science of what makes things funny. They came to Grey New York for a revamped logo that includes the aspects of science, humor and world travel.Branding2012 -
A published assignment from W Magazine and a personal project based off of my experience at WEditorial Design, Photography2011 -
This bright and fun campaign is for Rhode Island Tourism to urge the minions of the small cubicles of New York City to enjoy a quick getaway that's far enough from the city to enjoy but close enough to home to visit when the mood strikes.Advertising, Graphic Design, Branding2011 -
An advertising and branding campaign geared towards the broke college student just starting on the road to higher learning and financial independence. The Barclaycard U program was created by myself, but the Barclaycards spoken about and advertised are real.Advertising, Branding, Graphic Design2011 -
Improved student project for typography design for the MTA.Graphic Design, Typography2012 -
Susan Matthews is a jewelry maker that does business out of her home in New York City. Her background is in dance which contributed to the dynamic of her eclectic jewelry. We decided on the name Queen Bead not only for the adorable business name but also for the beautiful shapes that lowercase q's and b's make. The color palette was inspired by the complementary colors of some of her jewelry.Branding2011 -
Standout package designs for Popcorn Indiana.Packaging, Graphic Design2011 -
Currently doing freelance art direction for Plum Blossom Press. One of my requests was to help style and photograph the beautiful and original invitation suites. We needed to style the invitations with various fabrics, materials, heirlooms and trinkets that would best complement the invitation itself.
www.plumblossompress.comPhotography, Styling2011 -
A thesis in typography through a print book based on the life and work of advertising trailblazer, David Ogilvy.Graphic Design, Advertising, Print Design2011 -
Design concept for ING Marathon for different processes.Graphic Design2012
